Lullabē

Role

Brand Strategist. Designer. Animator

Crew

Date

Aug 2025 - Dec 2025

Tools

After Effects. Premiere Pro. Illustrator. Photoshop. Figma.

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If an orchestra began with just a violinist and a cellist, how would you brand it?

I imagined love as the starting point: a husband and wife making music together, traveling the world, and letting intimacy define the brand. Lullabē was born as an orchestra rooted in closeness before crescendo.

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the insights

THE IDEA

DIGITAL

print ad

SELECTED WORKS

the insights

THE IDEA

STATIC

experientials

Commercial

AD TESTING

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THE AAF MSU CREW

SELECTED WORKS

Branding

inspiration

TYPOGRAPHY

Color palette

Logo Process

MOBILE APP

SELECTED WORKS

KEY VISUALS

BOOKMARK ORIGAMI

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AR EXPERIENCE

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print ad

SELECTED WORKS

BREWING IDEAS...