Lullabē
Role
Brand Strategist. Designer. Animator
Highlights
AAF Silver ADDY Award
Tools
After Effects. Premiere Pro. Illustrator. Photoshop. Figma.
Duration
2 months
If an orchestra began with just a violinist and a cellist, how would you brand it?
I imagined love as the starting point: a husband and wife making music together, traveling the world, and letting intimacy define the brand. Lullabē was born as an orchestra rooted in closeness before crescendo.
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Dear, Deer
Snow upon its back
The deer stands still, reading air
Movement follows knowing
Snow upon its back
The deer stands still, reading air
Movement follows knowing
Frog Forward
No small steps exist
The frog knows only the leap
Water waits below.
No small steps exist
The frog knows only the leap
Water waits below.
Late Night Bat
Darkness holds no fear
Send a sound and wait for truth
Silence speaks the most.
Darkness holds no fear
Send a sound and wait for truth
Silence speaks the most.
Early Bird
Wings above the field
The whole is seen before touched
Then the landing comes.
Wings above the field
The whole is seen before touched
Then the landing comes.
Butterfly Effect
The caterpillar
Does not grow, it disappears
Then the sky opens
The caterpillar
Does not grow, it disappears
Then the sky opens
Squirrel Away
Autumn asks for nothing
Bury more than what you need
Spring will find it all.
Autumn asks for nothing
Bury more than what you need
Spring will find it all.
Dear, Deer
Snow upon its back
The deer stands still, reading air
Movement follows knowing
Snow upon its back
The deer stands still, reading air
Movement follows knowing
Frog Forward
No small steps exist
The frog knows only the leap
Water waits below.
No small steps exist
The frog knows only the leap
Water waits below.
Late Night Bat
Darkness holds no fear
Send a sound and wait for truth
Silence speaks the most.
Darkness holds no fear
Send a sound and wait for truth
Silence speaks the most.
Early Bird
Wings above the field
The whole is seen before touched
Then the landing comes.
Wings above the field
The whole is seen before touched
Then the landing comes.
Butterfly Effect
The caterpillar
Does not grow, it disappears
Then the sky opens
The caterpillar
Does not grow, it disappears
Then the sky opens
Squirrel Away
Autumn asks for nothing
Bury more than what you need
Spring will find it all.
Autumn asks for nothing
Bury more than what you need
Spring will find it all.
Agency: BBDO Chicago • Client Pitch Work
Social Strategist & Technologist: Alva Nguyen • Brand Strategist: Adam Goodreau • Account Leadership: Helena Murphy
Design: Eleanor Yang • Art Director: Natalie Bazydlo • Copywriter: Kelly Combs
Social Strategist & Technologist: Alva Nguyen • Brand Strategist: Adam Goodreau • Account Leadership: Helena Murphy
Design: Eleanor Yang • Art Director: Natalie Bazydlo • Copywriter: Kelly Combs
Agency: BBDO Chicago
Client Pitch Work
Digital Strategist: Alva Nguyen
Brand Strategist: Adam Goodreau
Account Leadership: Helena Murphy
Design: Eleanor Yang
Art Director: Natalie Bazydlo
Copywriter: Kelly Combs
Client Pitch Work
Digital Strategist: Alva Nguyen
Brand Strategist: Adam Goodreau
Account Leadership: Helena Murphy
Design: Eleanor Yang
Art Director: Natalie Bazydlo
Copywriter: Kelly Combs
SELECTED WORKS
the insights
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THE IDEA
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STATIC
experientials
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Commercial
AD TESTING
THE AAF MSU CREW
SELECTED WORKS
the insights
THE IDEA
BRAND DESIGN
STATICS
BRANDING MERCH
OUT-OF-HOME
SOCIAL
EXPERIENTIAL
SELECTED WORKS
the insights
STATICS
ACTIVATIONS
SELECTED WORKS
Branding
inspiration
TYPOGRAPHY
Color palette
Logo Process
MOBILE APP
SELECTED WORKS
KEY VISUALS
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BOOKMARK ORIGAMI
AR EXPERIENCE
print ad
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SELECTED WORKS
