ALVA-ING

Vietnam. Phuc. Nguyen. Origami. Postmodernism. Metamorphosis. Camus. Ishiguro. Victor Hugo. Kafka. Frankenstein. Jazz. Hip-hop. Contemporary. SNSD. Tlinh. Lana Del Rey. Fragrance. Questions. System. Strategy. Technology. Emergence. Cà phê sữa đá. Nitro Cold Brew. Hojicha. Roasted Oolong Tea. Departure. Cities. Listening.
Hippopotomonstroses-
quipedaliophobia.

Vietnam. Phuc. Nguyen. Origami. Postmodernism. Metamorphosis. Camus. Ishiguro. Victor Hugo. Kafka. Frankenstein. Jazz. Hip-hop. Contemporary. SNSD. Tlinh. Lana Del Rey. Fragrance. Questions. System. Strategy. Technology. Emergence. Cà phê sữa đá. Nitro Cold Brew. Hojicha. Roasted Oolong Tea. Departure. Cities. Listening. Hippopotomonstrosesquipedaliophobia.

Grab A Coffee?
A
Dropping the lore
Dropping the lore

Currently a senior at Michigan State University, I’m pursuing dual degrees in Information Science and Advertising Creative. Graduating May 2026.
‍
Fun fact: I casually dance, literally in body and laterally in mind.

Experience
AI Content and Creative Intern
Vocal Media • Remote, Brooklyn, NY
Sep 2025 - Present
Prototyping multimodal AI workflows (Runway, Sora, Pika) for content automation across TikTok & Instagram. Generating 100K+ reach through generative storytelling and context-engineered video production. Partnering with innovation team to build AI-assisted writing tools and automation pipelines via Cursor and Opal.
AI Workflows Content Automation Generative AI
Digital Strategy Intern
Energy BBDO • Chicago, IL
Jun 2025 - Sep 2025
Audited omnichannel strategies for Snapchat, OGX, Aveeno, M&M's, Chicago Cubs & Love's Travel Stops to uncover growth gaps and translate into inspiring POVs for creative big ideas. Piloted intern-led social activations reaching 20K+ users accelerating agency's promotion content effectiveness.
Digital Strategy Omnichannel Social Activation
Media Analytics & Communication Intern
Rocky Mountain Institute • Boulder, CO
Jun 2024 - Jun 2025
Boosted YouTube views by 15% and audience retention by 5% over six months through a user-centered video flow. Identified key topic influencers from 50,000 X followers and created an outreach directory for NY Climate Week 2024. Produced video and graphics driving 15,000+ impressions on energy science.
Media Analytics Content Strategy Influencer Research
Digital Communication Assistant
MSU Water Alliance • East Lansing, MI
Apr 2025 - Present
Managing MSU Water Alliance website using Drupal, ensuring timely updates and accessibility. Building content calendar driving 5,000+ reach and boosting engagement by 5% across Facebook, X, and LinkedIn. Developing an Instagram branding strategy to expand social presence.
Drupal Social Media Content Calendar
Digital Experience Designer
MSU Department of Romance and Classical Studies
Sep 2024 - Apr 2025
Rebuilt site taxonomy & UX, boosting CTR +5% and time-on-page +10% to improve course discovery and user retention. Automated SEO metadata and tagging, increasing search visibility. Unified 20+ faculty under a co-design process, streamlining information flow and enhancing accessibility.
UX Design SEO Accessibility
Research & Insights Fellow
MSU Rural Computing Lab • East Lansing, MI
Sep 2022 - Aug 2024
Synthesized insights to inform research direction by analyzing 50+ scholarly papers on virtual schooling. Transcribed and open-coded 15 interviews in Otter.ai to explore research themes of LGBTQIA+ rural community. Initiated a cross-cultural research investigating U.S. and Vietnamese students' language learning journey in Duolingo.
Research Qualitative Analysis HCI
Education
Michigan State University
ComArtSci & Honors College • GPA 4.0
Aug 2022 - May 2026
Bachelor of Arts in Information Science
Bachelor of Arts in Advertising Creative
Minor in Information Technology
Dean's List Honors College
Professional Affiliates
Most Promising Student - American Advertising Federation (AAF), Out For Undergrad (O4U), MADE Finalist, MAIP Finalist, AdCraft
Languages
Vietnamese (native) English (fluent) French (basic) Italian (basic)
Skills
Creative
Adobe Creative Suite
Adobe 3D Software
Blender
Figma
WordPress
Wix
Dora 3D
Rive
MidJourney
Google AI Studio
Cursor
Technical
Otter.ai
SPSS
NVivo
Miro
Sprout
MuckRack
Statista
HTML, CSS, JavaScript
Python
R
Netlify
MRI-Simmons
TouchDesigner
Project Management
Microsoft Office Suite
BaseCamp
Notion
Frame.io
Microsoft Teams
Slack
Zoom
Google Calendar
Monday.com
Leadership & Projects
President, MSUAAF Cedar Banks
East Lansing, MI
Aug 2024 - Aug 2025
Coordinating a 40-member most diverse cohort in program history to develop integrated campaigns for TIDE, AT&T, and the NFL through NSAC. Leading 1,500+ hours of research and conducting regression analysis on 1,000+ surveys using SPSS and R. Advancing to the Top 8 out of 100+ teams and pitching to the CMO of West BBDO and AT&T marketing executives.
NSAC Top 8 Research Leadership Data Analysis
Innovation Strategy Leader, 4A's MAIP Program
New York, NY
Mar 2025 - Aug 2025
Led 8 national interns to deliver an integrated campaign concept for Walt Disney World with insightful creative brief. Coded an AI web app to align 10+ creative executions, streamlining strategic reviews and boosting campaign cohesion. Completing 50+ hours of strategic mentorship while expanding cross-agency connections across Chicago.
Disney Campaign AI Development Mentorship
Video Producer, MSU Street Teams
East Lansing, MI
Sep 2022 - May 2024
Drove a 20% increase in event attendance and store foot traffic for local orgs through high-quality production. Created a promotional series for 5+ local businesses of Old Town, earning a Gold ADDY Award and Judge's Choice. Coordinated 20 poets to co-write a poem about The Poetry Room, adapting the piece into a short documentary film.
Gold ADDY Award Documentary Community Impact
Interaction & Systems Developer
MSU Photography Club
Sep 2022 - May 2024
Conducted in-depth secondary research and analyzed data from 100+ user testing reports to build webpage. Implemented 5+ strategic updates, enhancing functionality and boosting user engagement by 15%. Participated in executive board meetings, contributing to the strategic planning of 5 projects and workshops.
Web Development User Research Strategic Planning
Awards & Recognition
Top 8 AAF National Student Advertising Competition
Advanced to semifinals out of 100+ universities nationwide with integrated campaign for major brand client
Runner Up Award - Walt Disney World Pitch
4A's MAIP Program
Second place finish with integrated campaign concept for Walt Disney World
2023 AAF Lansing Gold & Judge's Choice Student Addy
Awarded for promotional video series for local Old Town businesses
The William J. Hopp Endowed Scholarship
2025-26 Recipient
Awarded to one highly motivated and career-oriented advertising student
Walter S. and Syrena M. Howell Essay Award
2023, 2024, 2025
Three-time recipient of prestigious writing award
Coffee Recommendations

Café Recommendation

Loading recommendations...
Main
Works
Labs
Others
News
About
Contacts
LinkedIn
Email
Designed by Alva Nguyen
IDEAS ARE MY CAFFEINE
Best viewed on PC/Laptop

BREWING IDEAS...