ALVA-ING
Vietnam. Phuc. Nguyen. Origami. Postmodernism. Metamorphosis. Camus. Ishiguro. Victor Hugo. Kafka. Frankenstein. Jazz. Hip-hop. Contemporary. SNSD. Tlinh. Lana Del Rey. Fragrance. Questions. System. Strategy. Technology. Emergence. Cà phê sữa đá. Nitro Cold Brew. Hojicha. Roasted Oolong Tea. Departure. Cities. Listening.
Hippopotomonstroses-
quipedaliophobia.
Vietnam. Phuc. Nguyen. Origami. Postmodernism. Metamorphosis. Camus. Ishiguro. Victor Hugo. Kafka. Frankenstein. Jazz. Hip-hop. Contemporary. SNSD. Tlinh. Lana Del Rey. Fragrance. Questions. System. Strategy. Technology. Emergence. Cà phê sữa đá. Nitro Cold Brew. Hojicha. Roasted Oolong Tea. Departure. Cities. Listening. Hippopotomonstrosesquipedaliophobia.
Grab A Coffee?
A
Some people think in spreadsheets. Some think in storyboards. I’ve always been most interested in the space where both start talking to each other.
I’m an apsiring Creative Technologist graduating May 2026 from Michigan State University pursuing dual degrees in Information Science and Advertising Creative. I’m drawn to work that blends systems and strategic thinking with creative execution.
I casually dance, so moving through rhythm and improvisation feels natural to me both on the floor and in my ideas.
Experience
AI Content and Creative Intern
Sep 2025 – Present
Vocal Media · Remote, Brooklyn NY
Prototyping multimodal AI workflows (Runway, Sora, Pika) for content automation across TikTok & Instagram. Generating 100K+ reach through generative storytelling and context-engineered video production. Partnering with innovation team to build AI-assisted writing tools and automation pipelines via Cursor and Superblock.
AI Workflows
Content Automation
Generative AI
Social Strategy Intern
Jun 2025 – Sep 2025
BBDO Chicago · Chicago, IL
Audited omnichannel strategies for Snapchat, OGX, Aveeno, M&M's, Chicago Cubs & Love's Travel Stops to uncover growth gaps and translate into inspiring POVs for creative big ideas. Piloted intern-led social activations reaching 20K+ users accelerating agency's promotion content effectiveness.
Social Strategy
Omnichannel
Social Activation
Media Analytics & Communication Intern
Jun 2024 – Jun 2025
Rocky Mountain Institute · Boulder, CO
Boosted YouTube views by 15% and audience retention by 5% over six months through a user-centered video flow. Identified key topic influencers from 50,000 X followers and created an outreach directory for NY Climate Week 2024. Produced video and graphics driving 15,000+ impressions on energy science through data-driven content strategy.
Media Analytics
Content Strategy
Influencer Research
Digital Communication Assistant
Apr 2025 – Present
MSU Water Alliance · East Lansing, MI
Managing MSU Water Alliance website using Drupal, ensuring timely updates and accessibility. Building content calendar driving 5,000+ reach and boosting engagement by 5% across Facebook, X, and LinkedIn. Developing an Instagram branding strategy to expand social presence and community connection.
Drupal
Social Media
Content Calendar
Digital Experience Designer
Sep 2024 – Apr 2025
MSU Dept. of Romance and Classical Studies · East Lansing, MI
Rebuilt site taxonomy & UX, boosting CTR +5% and time-on-page +10% to improve course discovery and user retention. Automated SEO metadata and tagging, increasing search visibility and cutting manual update time. Unified 20+ faculty under a co-design process, streamlining information flow and enhancing accessibility.
UX Design
SEO
Accessibility
Research & Insights Fellow
Sep 2022 – Aug 2024
MSU Rural Computing Lab · East Lansing, MI
Synthesized insights to inform research direction by analyzing 50+ scholarly papers on virtual schooling. Transcribed and open-coded 15 interviews in Otter.ai to explore research themes of LGBTQIA+ rural community. Initiated a cross-cultural research investigating U.S. and Vietnamese students' language learning journey in Duolingo.
Research
Qualitative Analysis
HCI
Education
Michigan State University
Aug 2022 – May 2026
ComArtSci & Honors College · GPA 4.0
Bachelor of Arts in Information Science
Bachelor of Arts in Advertising Creative
Minor in Information Technology
Bachelor of Arts in Advertising Creative
Minor in Information Technology
Dean's List
Honors College
Professional Affiliates
Most Promising Student — American Advertising Federation (AAF), Out For Undergrad (O4U), MADE Finalist, MAIP Finalist, AdCraft
Languages
Vietnamese (native)
English (fluent)
French (basic)
Italian (basic)
Skills
Creative
Adobe Creative Suite
Adobe 3D Software
Blender
Figma
WordPress
Wix
Dora 3D
Rive
MidJourney
Google AI Studio
Cursor
Technical
HTML / CSS / JavaScript
Python
R
SPSS
NVivo
Otter.ai
Miro
Sprout
MuckRack
Statista
Netlify
MRI-Simmons
TouchDesigner
Project Management
Notion
Microsoft Office Suite
BaseCamp
Frame.io
Slack
Monday.com
Google Calendar
Microsoft Teams
Zoom
Leadership
President, MSUAAF Cedar Banks
Aug 2024 – Aug 2025
East Lansing, MI
Coordinating a 40-member most diverse cohort in program history to develop integrated campaigns for TIDE, AT&T, and the NFL through NSAC. Leading 1,500+ hours of research and conducting regression analysis on 1,000+ surveys using SPSS and R to uncover insights on Gen Z, brands, and markets, leading to the first back-to-back district wins in school history. Advancing to the Top 8 out of 100+ teams and pitching to the CMO of West BBDO and AT&T marketing executives.
NSAC Top 8
Research Leadership
Data Analysis
Innovation Strategy Leader, 4A's MAIP
Mar 2025 – Aug 2025
New York, NY
Led 8 national interns to deliver an integrated campaign concept for Walt Disney World with insightful creative brief. Coded an AI web app to align 10+ creative executions, streamlining strategic reviews and boosting campaign cohesion. Completing 50+ hours of strategic mentorship while expanding cross-agency connections across Chicago.
Disney Campaign
AI Development
Mentorship
Video Producer, MSU Street Teams
Sep 2022 – May 2024
East Lansing, MI
Drove a 20% increase in event attendance and store foot traffic for local orgs through high-quality production. Created a promotional series for 5+ local businesses of Old Town, earning a Gold ADDY Award and Judge's Choice. Coordinated 20 poets to co-write a poem about The Poetry Room, adapting the piece into a short documentary film.
Gold ADDY Award
Documentary
Community Impact
Interaction & Systems Developer
Sep 2022 – May 2024
MSU Photography Club · East Lansing, MI
Conducted in-depth secondary research and analyzed data from 100+ user testing reports to build webpage. Implemented 5+ strategic updates, enhancing functionality and boosting user engagement by 15%. Participated in executive board meetings, contributing to the strategic planning of 5 projects and workshops.
Web Development
User Research
Strategic Planning
Awards
Top 8 — AAF National Student Advertising Competition
Advanced to semifinals out of 100+ universities nationwide
Runner Up — Walt Disney World Pitch
4A's MAIP Program · Integrated campaign concept
2023 AAF Lansing Gold & Judge's Choice Student Addy
Promotional video series for Old Town businesses
William J. Hopp Endowed Scholarship — 2025–26
Awarded to one highly motivated and career-oriented advertising student
Walter S. & Syrena M. Howell Essay Award
Three-time recipient · 2023, 2024, 2025
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