AT&T

Role

President

Crew

AAF MSU

Date

Sep 2024 - Jun 2025

Tools

Qualtrics. MRI-Simmons. Adobe Creative Suite. Figma. Midjourney. Kling.

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Can a 150-year-old brand become Gen Z's most trusted guide?

We transformed AT&T from a telecom provider into Gen Z's compass, where every connection helps them "cut through the noise" in the modern digital life to navigate mental health, safety, and uncertainty.

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the insights

THE IDEA

DIGITAL

print ad

SELECTED WORKS

the insights

THE IDEA

STATIC

experientials

Commercial

AD TESTING

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[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

THE AAF MSU CREW

SELECTED WORKS

Branding

inspiration

TYPOGRAPHY

Color palette

Logo Process

MOBILE APP

SELECTED WORKS

KEY VISUALS

BOOKMARK ORIGAMI

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AR EXPERIENCE

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print ad

SELECTED WORKS

BREWING IDEAS...