Dollar Tree HoliDIY

Role

Creative Strategist

Crew

Maria Murphy (Copywriter). Trentyn Geiger (Art Director)

Date

Oct 2025 - Dec 2025

Tools

Adobe Creative Suite. Figma. ImageFX

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What if the holidays stopped grading you on how "put-together" you look?

"Be Merry, Be Messy" flips Dollar Tree's crafting legacy from Pinterest-perfect pressure into Gen Z's permission slip to celebrate broke and let imperfection become the aesthetic.

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the insights

THE IDEA

DIGITAL

print ad

SELECTED WORKS

the insights

THE IDEA

STATIC

experientials

Commercial

AD TESTING

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[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

THE AAF MSU CREW

SELECTED WORKS

Branding

inspiration

TYPOGRAPHY

Color palette

Logo Process

MOBILE APP

SELECTED WORKS

KEY VISUALS

BOOKMARK ORIGAMI

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AR EXPERIENCE

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print ad

SELECTED WORKS

BREWING IDEAS...